Facebook Local Business Marketing is very important for any serious business owners not to look into. Do you know where your customers and potential customers are? Most of them are on Facebook. If you’re not, your business is missing out. There are a lot of different reasons that businesses need Facebook on their side when it comes to marketing and reaching out to their audience, but the bottom line is that there are over 1.86 billion monthly active Facebook users.
That kind of exposure doesn’t come easy, or free unless your business has a Facebook page. Wondering how to market your business more effectively? Follow through this post and you will learn how but we would explore some vital signs first.
Why Local Businesses Need to Go Beyond Traditional Marketing
If your new customers hang out on Facebook, that’s where you need to be. There is no doubt people still listen to the radio these days but can you bet 100% that all your target audience do? Most people check Facebook first thing in the morning, between daily tasks, and in the evening. That’s why Facebook marketing needs to be your focus.
You need to share your business stories and what makes it unique. For example, if you have a plumbing company, what are you offering that’s different from everyone else?
It is suggested that local business owners ask their happy customers to share their stories. For example, you can do a Facebook Live video and then retarget your audience with a video campaign.
Storytelling on Facebook
If you want to grow your business, you need to think about how you want your business to be known.
To start, you have to determine what makes people want to choose your business and not someplace else. For example, if you have a jewelry business, will all of your marketing pieces say that you sell jewelry, or do you offer something unique? Perhaps you offer a service where you will call husbands every time it’s their wife’s birthday.
Anytime you are marketing on Facebook or elsewhere, you begin by highlighting little features that make your business special. Figure out what makes your business unique and focus on that in your marketing messages. Create a compelling unique selling point, market that USP to the right audience and see what happens to your business.
To weave stories into your marketing messages, you need customer testimonials, this is the best way to grow any business, you render a service to your clients, they appreciated that tell them to share their testimony on your website or facebook page, or preferably, write it down with their name and picture, and take their permission to share on your pages or website.
Facebook Wi-Fi feature is really cool because whenever someone enters your business and connects to your Wi-Fi, the feature displays your business’s Facebook page and prompts them to checkin on Facebook. Lagos state, the business hub of Nigeria is proudly enjoying this awesome Facebook feature, so if your business is domiciled in Nigeria, you need to take advantage of this unique opportunity, you can sign up here it is proudly powered by Coollink.
Your Client has the opportunity to connect to Free Wi-Fi whenever they are in your office.
At that point, to connect to your Wi-Fi, they can either enter a password or check in on Facebook.
When people check in on Facebook, a post appears in their news feed, saying they’re at your business, the check-in prompts the friends of your customers who are looking for a similar product or services to start asking questions and having conversations about your business, that conversation is like advanced traditional word of mouth.
Also, when people check in, they can enter text or leave a review for the business page. This adds some aroma, relevancy, and popularity to your business.
Video on Facebook
Video, especially live video, is a great way for your Facebook content to get organic reach. To find a topic, just do a behind-the-scene of your business process, or do a live webinar to communicate your business value to your audience or better still ask questions from your customers what their challenges are and create a topic on that
A restaurant might show the chef making an amazing dessert. A jewelry store can show how custom wedding bands are made. You don’t need a big crew. Just do a Facebook Live video.