In the Business world, Social media has become a household name causing a paradigm shift in the way businesses are now being managed. It is therefore not possible to talk about Business Branding without mentioning Social Media as one of its most essential tools. Many Business organizations, either small scale or large scale has used this medium to increase their brand awareness and also reach out to their customers. For instance, brands like Globacom, MTN, Konga, Jumia, and GTB, amongst others are well known for their constant Social Media engagement.
Nigeria EFCC official twitter account, for instance, has established a remarkable presence for their brand on Twitter, having about 227k followers who are constantly responding to their tweets.
The handler of the account almost won the most comic social media manager of the year before he moved on to greater things away from EFCC, he transformed the Brand into a household name in the social world.
Creating a brand on social media requires Preparation, Tactics, Persistence, and Consistency. This post promises to provide you with a simple step and guideline on how to build your business brand on social media within a short period of time provided the guideline is well implemented.
STUDYING YOUR AUDIENCE
During business development, it is imperative to study and understand the behavior of one’s audience to know if your product will meet their demands or not, it is a vital factor to consider in business branding on Social Media. You should be able to understand the times your audience would be free to respond to your posts. For example, a business that deals with a working-class audience, those that run 9 am to 6 pm jobs, would go to work in the morning and get back in the evening. You should not expect such an audience to respond to any post during that period unless perhaps during their lunch break which is usually from 12 pm to 2 pm in most organizations within Nigeria.
Another factor to be considered is the kind of content your audience would react to. Would it be memes, storytelling, events, case studies or contents from daily activities of your Business? A Proper understanding of these above-mentioned factors would go a long way in saving the time of both you and your audience. They would also enhance productivity.
BUILDING A RELATIONSHIP WITH YOUR AUDIENCE
You don’t have to be formal every time, so as not to bore your audience. Take out time to post funny contents that your audience would be able to relate with, you never can tell if one of your audience is going through hard times and your GIF image or memes is so funny that he/she forgets his/her worries. With this, you have unknowingly put a smile on the face of someone which would always make product worthy.
Asking questions at the concluding part of your article or blog post as well increases engagement and likewise makes your audience feel they are important to you. Posting photos of employees who are celebrating their birthdays, wedding or photos from last seminars attended by your employees would give them this feeling of an insider.
Human beings like free things, no doubt about that; therefore, find a way to compensate your customers on Social Media. It could be like promos or discounts on certain purchases which would cause them to be loyal to your brand and even share the contents of your blog with friends and family which is actually marketing your brand for you.
DIFFERENT CONTENTS FOR DIFFERENT SOCIAL MEDIA PLATFORM.
Every social media platform has its own unique purpose and features. This should, therefore, be understood before creating an account on any of them. Facebook, for instance, can be used for almost any kind of good content because of its wide range of users who are always ready to engage. Facebook is also known for its accommodation of long content compared to twitter that only allows 140 characters per post. Instagram is the most appropriate platform for sharing photos. Writing long contents on Instagram can just be a waste of time.
LinkedIn another social media platform is basically for networking among Business Organizations and is also be used for recruitment. LinkedIn is actually the best avenue to share your business experience if you are into the B2B type of business.
Social Media is an asset to any Business Organization and should, therefore, be properly taken care of for the sole reason of showing your audience how important they are. It is thus, necessary to post frequently on Social Media platforms with a proper schedule of posts. Buffer which is a web app for automated schedule of social media post can aid the preparation of an adequate schedule as it offers one the freedom of scheduling a specific time for a post and then publishing it on selected social media platforms.
You can post a couple of updates per day on Facebook, and tweet thrice on Twitter but in cases when you have the resources, it’s not wrong having more than 5 tweets in a day. For Instagram, you can post once in a day, then once per weekdays on LinkedIn.
Getting started is the first step, while consistency is the crucial factor to keeping it moving. The listed above tactics will not work except consistency is properly engaged. Consistency in branding unconsciously registers your product in the mind of people and leaves them with no other choice and a curiosity but to take a deep look into your product and at the end of the day if they like the product become your customers. Consistency really goes a long way in branding as even your own customers will only continue patronizing your products when they keep seeing your brand constantly to know you’re still in the game.
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